A lot has been happening around data breaches on social media in the recent times. GDPR (General Data Protection Regulation) has gained prominence for the way it is going to bring in radical changes in the market. For those of you who are not aware of what GDPR is all about, let me help you understand the crux of it.
GDPR is a European Union law aimed at providing substantial sanctuary to an individual’s data. Stern restrictions are placed on companies that possess personal data of people located in the European Union.
With the law coming into effect on 25th May 2018, It’s high time we as marketers understand the difference it would bring.
Firstly, conducting an audit of your website is a good start.
Once you define what information you collect or process, obtain direct consent giving a reason for collecting such information.
If the idea of how you might be collecting data is still clouding you, here are a few instances with some tips on how you can stay in line with GDPR.
Make sure you have a checkbox on the subscription form wherein, the user agrees to everything they are about to subscribe. If your newsletter is using a tracker, put up a visible disclaimer before your user subscribes.
If you use affiliate links, you need to get consent for cookie usage. You can gain consent on an individual post or as an overlay. Consent must come before the visitor clicks the affiliate link because a cookie will be placed on their browser to track sales activity.
Before users submit their information in a contact form, get their consent with a checkbox.
Before users can leave a comment, get consent by using a checkbox and disclose that your site will store their comments and, as needed, information relating to the comment such as the date and computer’s IP address. Let them know how the information is used. Also, include a reminder that some information may be displayed publicly, such as name or URL, if they’re submitted with the comment.
If you’re selling services or products to EU residents, only collect necessary information from your customers upon checkout and obtain explicit consent prior to submitting the purchase to let them know how you’ll use that information.
While this could be the first step in protecting a personal data breach, it could get a little wearying for the marketers until everything falls into place. Hope this article helped you understand GDPR better.